
1972 Chevrolet LUV
Benjamin Hunting
Hagerty.com
(March 4, 2023) It might be hard to imagine, given the current, cutthroat state of the pickup truck segment, but there was once a time when these task-focused haulers were largely an afterthought to the bean counters in Detroit. Fifty years ago, before King Ranches and Longhorns lined their interiors with enough leather to reach from Lansing to Laredo, trucks were barebones affairs built to get the job done and sold to customers who honestly weren’t expected to use them as daily drivers.