Automotive History

Launched a century ago, the Type 35
stunned rivals with its superior design

(April 29, 2024) Ettore Bugatti was a man who did not fear setting himself a hard task. It was not just Bugatti’s exceptional design skills, but also his vision and bravery to defy conventional engineering principles of the time that delivered the Bugatti Type 35 — a car significantly ahead of its rivals in so many areas. It was also “Le Patron’s” willingness to push himself and the entire Bugatti team hard in pursuit of perfection.

(February 16, 2024) Without equal at its launch in 1924, the epoch-defining Bugatti Type 35 secured more than 2,500 race victories during its active time, and its beauty, technical ingenuity and driving brilliance remain just as appealing a century later. To understand the Bugatti Type 35, one must first understand its creator, Ettore Arco Isidoro Bugatti. Without the one, there could have never been the other.

(October 15, 2023) Coca-Cola introduced its first automatic fountain dispenser at the 1933 Chicago Century of Progress Exposition. Then to promote the machine Coca-Cola commissioned coachbuilders H. McFarlane & Company of Chicago to build a truck. The "sampling truck" for was built using a 1934 Dodge KH-23 truck chassis.

(July 11, 2023) Viewing vintage images of automaker’s assembly lines gives us insight into how vehicles were constructed decades ago and also serves as a valuable visual reference of details for car owners when restoring a vehicle. It was during the period when autoworkers actually operated the machines and provided the labor to assemble cars and trucks rather than banks of CNC-controlled robots and spot welders.