1962 Ford Thunderbird Sports Roadster
By William G. Sawyer
Editor at Large, The Virtual Driver
(November 1, 2016) For decades Cadillac has struggled to resurrect its brand, funneling billions into new product development, racing programs, and lifestyle marketing aimed at proving it’s the equal of the European brands that left GM’s flagship division in their dust during the fourth quarter of the last century. It hasn't worked.