Packard brings the Clipper back for 1953 model year

(February 13, 2014) In 1953, Packard reintroduced the Cliipper name after a five year absence on its entry-level car replacing the Packard 200 in the hopes of increasing sales with a "more affordable" Packard. The Clipper was available in Special and Deluxe trim models and two-door and four-door sedans.

The Clipper joined the Cavalier, Mayfair, Caribbean and Patrcian in the 1953 Packard lineup. The Special trim model was powered by a 2.8-liter 150-horsepower straight eight and the Deluxe trim got a 3.2-liter 160 horsepower eight. Clipper prices ranged from $2,500 to $2,800. Popular Mechanics set the 0-to-60 time on the bigger engine at 17.6 seconds.

The Clipper was a sales success in 1953 with 60,000 units sold, but slaes dipped to 30,000 in 1954.

Hagerty Insurance, which specializes in insuring classic cars, sets the collector car market value of a 1953 Packard Clipper from $5,706 to $7,613 depending on model.

This television ad from 1953 pushed the new Clipper as the affordable Packard.