GM highlights its new 1955 'Motoramic Chevrolet' in a series of ads

(August 11, 2016) 1955 was a big year for Chevrolet with an all-new car and a new V-8 engine called the "Turbofire V8." And taking the name of its well-received annual touring display of concept and showcars called "Motorama," General Motors tagged the new car as the "Motoramic Chevrolet," denoting perhaps that the future is now.

The 1955 Chevy featured a wide variety of trim levels as well as two carryover six-cylinder engines in addition to the new V-8, which was to become known as the small-block V-8, giving Chevrolet dealers a wide variety of models — coupes, sedans, wagons and convertibles — to entice shoppers. And the ads proclaim no less than 43 new interior styles.

The new Chevy had a more modern look with smooth straight body panels and hood, a wrap-around windshield, and triangular taillights that jutted outward.

GM commissioned the Jam Handy Organization, a Detroit-based motion picture studio that concentrated on educational films and promotional films, to produce a series of ads touting the new car.

Most of these ads can be seen here.