(February 7, 2021) Rolls-Royce Motor Cars is celebrating the 110th anniversary of the Spirit of Ecstasy — its official emblem. The intellectual property of the design was registered on Feb. 6, 1911, establishing a defining feature of the Rolls-Royce brand and one of the most famous, iconic and desirable symbols of luxury in the world. Almost unaltered throughout her long and storied life, the Spirit of Ecstasy graces the bonnet of every Rolls-Royce motor car built at the Home of Rolls-Royce, Goodwood, England.
Her design was taken from a bronze statuette, entitled the "Whisper," created by sculptor and illustrator Charles Sykes for his employer, motoring pioneer and Rolls-Royce early-adopter Lord Montagu of Beaulieu. The company's foundational connection between the automotive and art worlds continues today with MUSE, The Rolls-Royce Art Program, a lead protagonist in the world of moving-image art.
"As an emblem, the Spirit of Ecstasy represents far more than just our company and our products. To our customers, she is a potent symbol, instantly and universally recognized – of success, endeavor, achievement and standing. In her beauty, simplicity, elegance and rarity, she encapsulates everything our customers seek – and find – in their Rolls-Royce motor car," said Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars.
The first Spirit of Ecstasy figurines stood a statuesque seven inches tall. Today, she is a more petite three ¾ inches. She is kept safely out of sight within a special housing in the bonnet until the engine starts, when she takes the stage smoothly and gracefully by a precisely engineered mechanism known as 'the rise'.