Selling the 1956 Ford Customline Victoria as a second car

(April 30, 2018) If you grew up in the 1950s there was a good chance you lived in a one-car family. Dad and mom had to share the family vehicle. As families became more affluent, things changed. Two-car families were more common as the decade wore on.

The second car in those days was more than likely the "old" car that was once traded in as a down payment for a new model. With incomes increasing and wives entering the workforce, the need for a second car grew. The most inexpensive way to own two cars was simply to keep the old model.

In this 1956 ad Ford advanced a new idea why not buy two lower-priced new cars  — in this case the 1956 Customline Victoria — and then both parents could enjoy the latest advances in automotive technology while having the security of new-car warranties.

Ford sold the mid-range Customline from 1952-1956 either as a 2-or 4-door sedan or as a 2-door hardtop coupe. This ad might have had something to do with the car's success, which sold 471,992 units in 1955 and another 368,653 in 1956. The Customline could be purchased with either a V-6 or V-8.