Selling the 1937 Plymouth with an effective advertising movie

(September 3, 2014) After watching the 11-minute commercial on the 1937 Plymouth we wanted to jump out of our chair and head to the nearest Plymouth dealer for a test drive. To say the commercial was persuasive is an understatement.

The brand appeared in 1928, Chrysler Corp.'s first entry in the so-called low-priced field, which was dominated by Ford and Chevrolet at the time.

Plymouth turned out to be Chrysler's good fortune during the Great Depression years, its sales were the company's one bright spot.

This 1937 film points out that Plymouth was the only car at the time to sell a million units in its first six years of existence, and then hit the two million mark in just two more years. The announcer proclaims, "Look at the record of Plymouth triumph during the Depression and since. There is only one way to attain this skyrocketing popularity and that’s by building extraordinary value."

The base engines was a 201 cubic inch straight-six with 82 horsepower at 3,600 rpm, 145 lb-ft of torque at 1,200 rpm, and a 6.7:1 compression ratio. Optional was the economy six with 65 horsepower.

The advertising movie perhaps helped set a sales record for Plymouth with 566,128 copies sold in 1937. It would be 1950 before Plymouth enjoyed a better year.