Lunaz to begin production of electric classic 1970-1994 Range Rovers

(December 7, 2020) SILVERSTONE, England — Lunaz, a leading creator of electric classic cars, has announced the first tranche of production availability for classic electric Range Rovers. The company, based in Silverstone, England, will create an initial run of 50 of the luxury SUVs built in the ‘classic era’ between 1970 and 1994.  Since unveiling Jaguar, Bentley and Rolls-Royce electrified classics, Lunaz has been consistently asked by its global customer base to apply its re-engineering and restoration approach to these cars.

In response to feedback from these customers, electric classic Range Rovers by Lunaz will be offered in both "Town" and "Country" specification. The more urban expression of these cars will be presented with increased focus on rear-seat and driver comfort, reflecting their dual use as either self-driven luxury vehicles or chauffeured cars. These cars will be available in both standard and long wheelbase.

Country specification will include a full suite of engineering, technological and design features that augment a full electric classic off-roading experience for the first time. Every car by Lunaz goes through a full bare metal restoration and re-engineering process ahead of conversion to the company’s proprietary electric powertrain. This approach allows Lunaz to answer the questions of usability and reliability that detract from the experience of owning the most celebrated classic cars in the world 

Country specification electric classic Range Rovers by Lunaz will include a 4-wheel drive system, updated suspension including anti-roll bars and uprated brakes. Within the cabin, the pure utility of the original interior design will be significantly elevated. This will be achieved by applying Lunaz’ design philosophy. This approach balances the integration of technology and usability within a classic architecture. It is executed with the highest quality materials from a palette that responds to traditional and contemporary tastes and lifestyles.

“Re-engineering, electrification and up-cycling are the solutions to the pressing need to further the legacies of the most significant cars in the world. Adding classic electric Range Rovers to the Lunaz portfolio answers sustained customer demand for a clean-air expression of the world’s definitive SUV,”  said David Lorenz, founder, Lunaz.

Design Director, Jen Holloway and her team will work in close consultation with cstomers to tailor the car to their exact requirements. Material palettes that honor the textile interior that debuted on the original classic Range Rover will be offered as well as more traditional upholstery options executed in the very finest leathers and woods. Customers will be able to select from either the classic three-door configuration or the four-door models. 

Usability is further enhanced with the inclusion of a full suite of contemporary technologies. Features including infotainment, air conditioning and entertainment screens are sensitively integrated into the existing design scheme to ensure the spirit of the original car is maintained.

Prices for classic electric Range Rovers by Lunaz start at £245,000 ($325,850) excluding local taxes. The first production tranche of 50 vehicles is currently being allocated with first customer deliveries anticipated for the summer of 2021.